My Role
- Document Design
- Art Direction
- Visual Design
Project Overview
- Agency: Ckrowd Technology & Solution
- Timeline: 2025 Q3
- Tools Used: Canva
Document Overview
The ACA & Ckrowd Performance Report is a professional document that summarizes a year-long collaboration between Arts Connect Africa (ACA) and Ckrowd Technology.
The report highlights key performance insights, project milestones, and impact metrics from June 2024 to September 2025.
The goal was to design a formal yet readable report that communicates performance data with visual clarity and consistency.
The report was designed to achieve three goals:
- Present information clearly to both management and external stakeholders.
- Reflect Ckrowd’s visual identity through color, typography, and layout.
- Maintain a balanced tone between corporate professionalism and readability.
Design Direction
1. Layout
The layout follows a two-column structure with wide margins for clean breathing space.
Section headers are bold, left-aligned, and supported by soft horizontal dividers for separation.
Each section starts on a fresh page for focus and flow.
2. Typography
- Primary Font: Open Sans (for body text, readability at all sizes)
- Accent Font: Poppins (for headers and pull quotes, giving structure)
- Font Size Range: 10pt–16pt depending on section hierarchy
3. Color Palette
The color scheme follows the Ckrowd brand Orange as the anchor color, supported by neutral tones like dark gray and off-white backgrounds.
Accent highlights in muted gold were used for section dividers and icons to add contrast and hierarchy.
4. Imagery and Graphics
Minimal vector icons were used for key statistics and performance highlights.
Graphs and infographics used flat colors to maintain simplicity and visual consistency.
Background images were intentionally light and desaturated to ensure text remains the focus.
5. Page Design and Flow
The first page establishes brand identity with both logos, a clear title, and the reporting period.
Subsequent pages maintain a consistent rhythm—each section opens with a summary paragraph followed by visuals or metrics.
The final pages summarize key insights and next steps, aligning with the professional tone of a closing report.
Impact & Reflection
The report design achieved:
- Strong visual alignment with Ckrowd’s brand identity
- Better data readability for stakeholders
- Positive internal feedback on layout clarity and presentation balance
The final document now serves as a standard reporting template for future ACA partnership reports.
This design process reinforced the importance of balancing corporate tone with readability.
I focused on how design structure supports communication goals, not only how it looks.
The final piece feels professional, light, and aligned with both ACA’s artistic spirit and Ckrowd’s tech identity.
